新浪旅游与优酷旅游将投数亿资源赋能旅游自媒体

2017-1-8 13:57| 发布者: 自媒圈| 查看: 467| 评论: 9|来自: 蓝鲸TMT| 查看评论

日前,新浪旅游、优酷旅游联合发布了最受欢迎目的地、旅游达人、酒店等出行中最被关注的8大榜单。同时,双方还发布“旅行新势力计划”,拟投入数亿资源为旅游内容生产者尤其是视频创作者赋能,提供从内容生产到变现的全程支持。

据悉,本次公布的八大榜单包括“2016年度最具影响力航空公司”、“2016年度最具影响力酒店集团”、“2016年度最具影响力旅游综合体”、“2016年度最具影响力营销事件”、“2016年度最具影响力旅行家”、“2016年度最受关注旅行目的地”、“2016最受关注主题旅行目的地”以及“2017年度最值得期待旅行目的地”,旨在为更多的旅行爱好者在选择航空公司、酒店、目的地等方面提供指南。

至于“旅行新势力计划”,微博生活及旅游事业部总经理刘奇介绍称,该计划是从个人品牌成长、流量加曝光、以及差旅成本三个层面助力旅游自媒体成长。

具体看,微博和优酷将把有视频创作能力的旅游自媒体做定向推送,帮助其快速积累粉丝和知名度。双方将在各自平台的基础上,整合资源全方面增加原创内容的曝光量,并实现优酷视频在微博信息流当中的卡片展示,提供更佳阅读体验。同时,还将提供机酒差旅支持、分担旅游自媒体拍摄成本。

此外,旅行新势力计划中还将引入内容联动电商的变现机制,打通优酷视频与飞猪,形成“优酷看,微博聊,飞猪同步购买旅行产品”的新生态。

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